This Forum Is Dedicated To The Cultural, Spiritual, Economic, Academic, Political, And Social Empowerment Of African-Americans In The United States.
Thursday, August 03, 2006
When Black and White Make Green by Dr. Mel Gravely
Black Entrepreneurship is not new but for the first time it is market driven, sustainable and profitable. The question is are you ready? Doing business with blacks and other minorities is quickly becoming an industry of its own. Just like other industries, the Supplier Diversity Industry is driven by the opportunity to make money. Finally, in this country, business and race are not about black or white (or brown), it is about green. Truly for the first time in our nation's history the critical economic forces all understand the importance of having diverse entrepreneurship. Led by major corporations based on their own enlightened self interest (the only lasting business motivator), the supplier diversity industry now has the key components to prosper and grow.
Black Entrepreneurship is not new but for the first time it is market driven, sustainable and profitable. The question is are you ready? Doing business with blacks and other minorities is quickly becoming an industry of its own. Just like other industries, the Supplier Diversity Industry is driven by the opportunity to make money. Finally, in this country, business and race are not about black or white (or brown), it is about green. Truly for the first time in our nation's history the critical economic forces all understand the importance of having diverse entrepreneurship. Led by major corporations based on their own enlightened self interest (the only lasting business motivator), the supplier diversity industry now has the key components to prosper and grow.
Major corporations understand that black people are also buying more Procter and Gamble Pampers, Ford Explorers and Verizon cellular telephone services. Major corporations have moved beyond the simple (but obvious) idea of doing business with those who do business with you. Leading major corporations see that doing business with the fastest growing demographic in our country provides the wealth to that growing customer base to buy more from them. There is no doubt that major corporations are interested in supplier diversity to support their corporate image. But the leading corporations understand that doing business with minorities supports the growth of their business.
The second key component driving the Supplier Diversity Industry is the level of talent, education, interest and experience among blacks and other minorities. The civil rights movement created access to cherished corporate jobs and institutions of higher education. The focus for the majority of black people in this country was to raise their children to get a good education and to get a good job. For the next 40 years there was a gold rush to get into corporate America and therefore not into your own business. Well the gold rush is over and those same talented, well educated and experienced people are bringing there considerable abilities to entrepreneurial interest. The outcome is businesses are more ready to compete, and with higher growth potential than ever before.
More . . .
Dr. Gravely is the author of When Black and White Make Green: The Next Evolution in Business & Race and an expert in creating successful plans for the development of minority businesses. For more information on how to achieve this success, please visit www.blackwhitegreen.com or e-mail Dr. Gravely at Mel@entrethinking.com.
Black Entrepreneurship is not new but for the first time it is market driven, sustainable and profitable. The question is are you ready? Doing business with blacks and other minorities is quickly becoming an industry of its own. Just like other industries, the Supplier Diversity Industry is driven by the opportunity to make money. Finally, in this country, business and race are not about black or white (or brown), it is about green. Truly for the first time in our nation's history the critical economic forces all understand the importance of having diverse entrepreneurship. Led by major corporations based on their own enlightened self interest (the only lasting business motivator), the supplier diversity industry now has the key components to prosper and grow.
Major corporations understand that black people are also buying more Procter and Gamble Pampers, Ford Explorers and Verizon cellular telephone services. Major corporations have moved beyond the simple (but obvious) idea of doing business with those who do business with you. Leading major corporations see that doing business with the fastest growing demographic in our country provides the wealth to that growing customer base to buy more from them. There is no doubt that major corporations are interested in supplier diversity to support their corporate image. But the leading corporations understand that doing business with minorities supports the growth of their business.
The second key component driving the Supplier Diversity Industry is the level of talent, education, interest and experience among blacks and other minorities. The civil rights movement created access to cherished corporate jobs and institutions of higher education. The focus for the majority of black people in this country was to raise their children to get a good education and to get a good job. For the next 40 years there was a gold rush to get into corporate America and therefore not into your own business. Well the gold rush is over and those same talented, well educated and experienced people are bringing there considerable abilities to entrepreneurial interest. The outcome is businesses are more ready to compete, and with higher growth potential than ever before.
More . . .
Dr. Gravely is the author of When Black and White Make Green: The Next Evolution in Business & Race and an expert in creating successful plans for the development of minority businesses. For more information on how to achieve this success, please visit www.blackwhitegreen.com or e-mail Dr. Gravely at Mel@entrethinking.com.
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